Meet Shaquanna West

I’m an executive coach, strategist, and business leader who knows firsthand the challenges of navigating high-pressure environments while maintaining your vision and well-being. With over a decade in senior leadership roles—spanning governance, operations, and business transformation—I’ve helped organizations thrive while cultivating cultures that empower people, not exhaust them.

But my work isn’t just about operational excellence—it’s about aligning who you are with how you lead. I’ve led large-scale strategic initiatives, built high-performing teams, and revitalized struggling organizations. Along the way, I learned that sustainable success comes from more than hard work—it comes from clarity, intentional action, and a support system that sees the whole leader.

Through Aligned Strategy, I partner with executives, entrepreneurs, and organizations to:

• Create strategic clarity around goals and priorities.

• Elevate leadership presence to inspire teams and stakeholders.

• Build momentum toward results without sacrificing well-being.

Whether you’re in a season of growth, transition, or recalibration, I bring a balance of strategic thinking, leadership insight, and personal encouragement to every session. My mission is to help you achieve results you’re proud of—and enjoy the journey getting there.

Certifications & Credentials

• Executive Coaching Certification

• Proven track record in business turnaround, brand building, and strategic leadership

• Featured in national publications including Black Enterprise, Franchising Magazine USA and HerAgenda